Next Level Experience APP
A digital platform tailored to parents, staff and students for afterSchool programming notifications & scheduled updates.
Problem
Website & Responsive Mobile app
Next Level Experience a non-profit organization aimed to help youth succeed in Athelitics & Academics struggled with managing youth communications and data for summer and after school programs. This led me to do a case study and lead research and gathering data for best methods of communication among parents, youth and staff in reguards to small non profits offering eduacational programs but lack social branding.
Role: Lead Ux Research
June 2024 - June 2025
Next Level Experience lacked social media and proper company branding which led to having issues with communictaing events to Students, staff and parents. NLE stuggled with having youth register for programs and communicate sign up events to parents.
Solution
After research, empathy interviews, stakeholder meetings, and market research, I decided to propose an all-in-one digital solution for next-level experience by designing a native mobile app , website, and responsive mobile site that would allow users, staff, and community-interested partners to have access to all updates, information, and program changes in one digital house, creating a seamless communication ecosystem among all participants, staff, and parents.
Research, Interviews & Ideation
I started off by meeting with stake holders to identify pain points they faced with communication among youth, staff and parents. This led me to identify the market and potential users they were interacting with and what potential issues they were facing from service provider to user.
Insights
From market research, user research, user interviews and empathy mapping I was able to gain actionable insights that not only gave me market data, and user data but it also gave me the insights to the pain points and common themes faced among staff to students & parents during communication.
Next Level Experience Mobile App
Website & Responsive Mobile App
Ideation
During my research I conducted a competitive audit which identified key insights from local surrounding competitors, this aided in my previous Interviews, and primary research. Doing this research and market anaylisis allowed me to identify hidden barrierers of users during the Ideation phase
Design
While ideating a design soultion I realized that all users may not be experienced with technology this allowed me to create a more inclusive design for users across all devices.
Flow Charts & Site Map
Storyboards
I created a storyboard based upon the users journey this allowed me to see a big picture while iideating th final designs.
Wireframes
Usablility Testing
I conducted a series of moderated and unmoderated Usablility studies which allowed me to make changes to the design prioritzed by user needs and feedback.
Lofi Screens
Website & Mobile
After the user flow testing I designed the first prototype driven from user feedback.
Mobile App
User Flow & Mockups
I conducted a series of user flow tests that allowed me to identify key use cases within the app.
Hifi Screens
User Testing
I conducted a series of live User testing on the app this feedback allowed me to consider and redesign the user interface adapting accessiblity options that were not conisdered during the initial design.
Next Level Experience App Walk-Thru
1. Select Allow Notifications
2. Scroll/swipe the events carousel & select see all
3. Select the drop down for more on the first event
4. Minimize the extended event
5. Scroll to bottom of page and select Menu from tab bar
6. Select Home
7. Select See all in feeds section on homescreen
8. Scroll to bottom of Feeds page and select Menu
9. Select Home from the Main Menu
Findings
- Users are unable to confirm allowing notification
- Users reported having hard time identifiying navigation hierarchy
- Users reported issues reading font and labels
- Users were unable to manage notifications
Final Design
Next Level Experience Mobile App
Mobile Web Responsive App
Website Final Designs
Design Impact:
The final design offers a scalable, all-in-one platform keeping students, staff, and parents updated on program changes and after-school activities. With a responsive website, desktop site, and native app working together, users stay informed and connected while building a digital presence.